Saturday, March 11, 2006

Ch 5: The Said Business School & Marketing 101


After checking into the West Gate Bed and Breakfast I laid down to catch some Zs. Half an hour later the Z meter was still at zero. I had a meeting coming up at 1pm with Sally a representative from the school. Off I went, hoping to myself that I did not appear too tired or uninterested. My mind was not in a good state and my goal for the next couple of hours was to stay awake.
Sally gave me a pleasant tour of the building which was located on the West end of the school right across from the train tracks. The building itself was built in 2001 and the newness of it stilled showed. The rooms and lecture halls had an "Ikea" feel of efficient simplicity. In the current year there are at any time up to 225 MBA hopefuls roaming the halls.
In the afternoon at 1:30pm I attended a two hour lecture on Marketing by professor Holt a notable Prof I was told from the US with connections to both Harvard and Chicago. I didn't have to remind myself at all to stay awake, the class was great. We started with a review of the materials from the previous week followed up by case study on BioPure a supplier of donor blood for accident victims. I did not read the case study, knew nothing of the subject but halfway through the discussion decided to open my mouth anyway. Fortunately my comments were not too far out of the park. When I'm engaged I'm awake so that was a big benefit for me as well. I had not introduced myself at this point. One of the students next to me commented that maybe I was a student who was enrolled but decided to skip all the first 15 classes and attend the very last class to get notes before the final exams. "Hm..." I thought. If only I were that cool.

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